How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Martin Reimann; Raquel Castaño; Judith Zaichkowsky; Antoine Bechara
| Year of publication: |
2012
|
|---|---|
| Authors: | Reimann, Martin ; Castaño, Raquel ; Zaichkowsky, Judith Lynne ; Bechara, Antoine |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 128-142
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548885