How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports
Year of publication: |
1995
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Authors: | Menon, Geeta ; Bickart, Barbara ; Sudman, Seymour ; Blair, Johnny |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 75-84
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