How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Year of publication: |
June 2016
|
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Authors: | Guercini, Simone ; Runfola, Andrea ; Lambertides, Neophytos |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 3, p. 691-702
|
Subject: | Middle class | Emerging markets | Retail stores | Cities | Western marketers | Italian fashion | Italien | Italy | Schwellenländer | Emerging economies | Mittelschicht | Mode | Fashion | Textilhandel | Textile distribution |
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