How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
Year of publication: |
2021
|
---|---|
Authors: | März, Armin ; Lachner, Michael ; Heumann, Christian ; Schumann, Jan Hendrik ; Wangenheim, Florian von |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 54.2021, p. 11-24
|
Subject: | Bidding success | Last-minute bidding | Mobile device | Online auction | Push notification | Sniping | Auktionstheorie | Auction theory | Mobilkommunikation | Mobile communications | Internet-Auktion |
-
Bose, Subir, (2014)
-
Bose, Subir, (2015)
-
Bose, Subir, (2017)
- More ...
-
Anywhere, anytime? : mobile push notifications as a new interaction-channel for service providers
Lachner, Michael, (2017)
-
Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva, (2012)
-
Nonmonetary customer value contributions in free e-services
Anderl, Eva, (2016)
- More ...