How Zara fashions its supply chain
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Louis Grestner Junior once said that everything starts with the customer. And while few would argue with the former IBM CEO, ensuring that the right products end up with the customer is arguably even more important. However, this will only occur if the supply chain is efficient enough to make the journey from factory to shelf as smooth as possible. You would be forgiven for assuming that such a task should pose few problems. However, customers are notoriously strange creatures and habits can be short lived. Throw in the fact that trends inevitably come and go – some much quicker than others – and it becomes obvious that the success of any retail organization will depend heavily on its ability to meet demands and respond quickly to fluctuations and change. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2005
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 21.2005, 10, p. 28-31
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Supply chain management | Retailing | Automation | Supermarkets |
Saved in:
Online Resource
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