Howard model, metatheoretical development and marketing element
Year of publication: |
1983
|
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Authors: | Suyama, Keisuke |
Published in: |
Review of economics and business. - Suita : Kansai Univ. Press, ISSN 0302-6574, ZDB-ID 188911-4. - Vol. 12.1983, 1, p. 57-74
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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