HRM : Developing Organizational Communication Culture in Transitional Economies

All countries in South Eastern Europe (SEE), in particular countries emerged from ex-Yugoslavia, are going through the transition process for many years. Switching from one economy to another, from closed and centralized to open and free market economy, has forced many companies to change their working and operating culture, especially the communication culture within human resource management (HRM). Hence, the entire economy has started to learn new rules of the global market, new working culture, and they needed to understand, launch and to execute them, especially undeveloped countries such as Kosovo. Having this in mind, not only the organizations needed to change, but the most important was that individuals within those countries needed to change their working and communication culture. According to the conception of staff management, human resource management (HRM) needs well-organized, competent, and efficient use of human resources, which in Kosovo were on hand. In order to ensure this, various activities focused towards the area of HRM. Some of the major activities that were undertaken, and still needs to be improved are recruitment of employees who possess new skills (such as language, education, etc.), development of skills missing within the market and which are crucial to survive in the new open market, strengthening of relations and creating a new one, mutual inspiring, developing new communication culture within the organization, implementation of contemporary working processes and developing systems that can be used by individuals or groups to face the new requirements emerged bay new economic developments