HTSF marketing and customer education : a role for a technology awareness programme?
Year of publication: |
1997
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Authors: | Pandit, Naresh ; Swann, G. M. Peter ; Watts, Tim |
Published in: |
Prometheus : critical studies in innovation. - Abingdon : Routledge, ISSN 0810-9028, ZDB-ID 879977-5. - Vol. 15.1997, 3, p. 293-308
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Subject: | Innovation | KMU | SME | Vertriebskosten | Distribution costs | Marktversagen | Market failure | Technologiepolitik | Technology policy | Theorie | Theory |
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