Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Year of publication: |
2020
|
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Authors: | Septianto, Felix ; Northey, Gavin ; Chiew, Tung Moi ; Ngo, Liem Viet |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 621-643
|
Subject: | Entitlement | Hubristic pride | Negative word-of-mouth | Positive emotion |
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