Hull-Spence Behavior Theory as a paradigm for consumer behavior
John R. Rossiter; Gordon R. Foxall
Year of publication: |
2008
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Authors: | Rossiter, John R. ; Foxall, Gordon R. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 8.2008, 2, p. 123-141
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