Human Behavior in marketing
| Year of publication: |
1967
|
|---|---|
| Authors: | Douglas, J. ; Field, G. A. ; Tarpey, L. X. |
| Publisher: |
Columbus, Ohio : Merrill |
| Subject: | Marktpsychologie | Vereinigte Staaten | Theorie | Theory | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics |
| Extent: | XI, 204 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Mit Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414876