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Motivation research and marketing management
Newman, Joseph William, (1957)
Expressed likelihood as motivator : creating value through engaging what's real
Higgins, E. Tory, (2013)
The achievement motive
McClelland, David C., (1953)
Motivation analysis in market research
Schreier, Fred T., (2009)
Modern marketing research : a behavioral science approach
Schreier, Fred T., (1963)