Hummel's digital transformation toward omnichannel retailing : key lessons learned
Rina Hansen; Sia Siew Kien
| Year of publication: |
2015
|
|---|---|
| Authors: | Hansen, Rina ; Sia, Siew Kien |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 14.2015, 2, p. 51-66
|
| Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Vertriebsweg | Distribution channel | Sportbekleidung | Sportswear | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011290890