Humorous complaining
A. Peter McGraw; Caleb Warren; Christina Kan
| Year of publication: |
2015
|
|---|---|
| Authors: | McGraw, A. Peter ; Warren, Caleb ; Kan, Christina |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 5, p. 1153-1171
|
| Subject: | Beschwerdemanagement | Complaint management | Humor | Social Web | Social web | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490133