Extent:
1 Online-Ressource(XXI, 255 S. 21 Abb., 6 Abb. in Farbe.)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
ISBN: 978-3-658-31474-3 ; 978-3-658-31473-6
Other identifiers:
10.1007/978-3-658-31474-3 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012403306