Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy
Year of publication: |
2024
|
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Authors: | Dalal, Arunava ; Bhattacharya, Subhajit ; Chattopadhyay, Subrata |
Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 31.2024, 1, p. 74-94
|
Subject: | Handicraft marketing | Emerging economies | Artisan entrepreneurship | Sustainable livelihood | Analytic hierarchy process (AHP) | Entrepreneurship | Entrepreneurship approach | Schwellenländer | Indien | India | AHP-Verfahren | AHP approach | Handwerk | Skilled crafts |
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