Hybrid car purchase intentions : a cross-cultural analysis
Year of publication: |
2010
|
---|---|
Authors: | Oliver, Jason D. ; Lee, Seung-hee |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 96-103
|
Subject: | Öko-Marketing | Green marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Kraftfahrzeug | Motor vehicle | Südkorea | South Korea | USA | United States |
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