Hyper-personalization, co-creation, digital clienteling and transformation
Geetika Jain, Justin Paul, Archana Shrivastava
| Year of publication: |
2021
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|---|---|
| Authors: | Jain, Geetika ; Paul, Justin ; Śrīvāstava, Arcanā |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 12-23
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| Subject: | Co-creation | Digital clienteling | Fashion industry | SEM | Service innovation | Kundenintegration | Customer integration | Mode | Fashion | Digitalisierung | Digitization | Innovation | Bekleidungsindustrie | Clothing industry | Digitale Güter | Digital goods | Betriebliche Wertschöpfung | Value creation | Patronage | Clientelism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493870