Hypercompetition in the Indian Smartphone Industry : Strategies to Sustain and Scale Up

The Indian smartphone industry is the world’s second largest market for smartphones after China. It is a perfect example of an industry subject to the conditions of hypercompetition. Companies, existing and new, need to formulate and implement unique and innovative strategies to survive under such turbulent conditions. This paper aims at suggesting suitable strategies that can be employed by companies in the Indian smartphone industry to cope with hypercompetition and create a sustainable competitive advantage for themselves. Using multiple case studies analysis of the top four brands, i.e., Xiaomi, Samsung, Vivo, and Oppo, it has been suggested that ‘a set of strategies’ should be carefully formulated and properly implemented by the companies to ensure their survival and growth in the market