I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Xingyi Zhang, Xiaolong Shao, EunHa Jeong, Eric Olson
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Xingyi ; Shao, Xiaolong ; Jeong, EunHa ; Olson, Eric D. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-14
|
| Subject: | Events and festivals | Green advertisement | Product transformation | Recycling behavior | Solid wastes | Upcycling | Kreislaufwirtschaft | Recycling | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102888 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495119