I complain for your good? : re-examining consumer advocacy
Year of publication: |
August 2016
|
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Authors: | Jayasimha, K. R. ; Billore, Aditya |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 5, p. 360-376
|
Subject: | consumer advocacy | self interest | altruism | service failure | negative word-of-mouth | voicing | third-party action | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Virales Marketing | Viral marketing | Altruismus | Altruism | Dienstleistungsqualität | Service quality |
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