I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Year of publication: |
2023
|
---|---|
Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Bashir, Irfan |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 87-101
|
Subject: | Counterfeit luxury brands | Counterfeiting | Embarrassment | Luxury brands | Public self-consciousness | Self-presentation | Inflation | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting |
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