"I got it FIRST" : antecedents of competitive consumption of a new product
Year of publication: |
2023
|
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Authors: | Park, Jihye ; Li, Wenhan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
|
Subject: | Competition | Competitive arousal | Competitive consumption | Need for uniqueness | Popularity | Product uniqueness | Queuing intention | Scarcity | Self-enhancement value | Wettbewerb | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Internationaler Wettbewerb | International competition |
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