I know what you did last weekend- or do I? Introducing mental anchoring to the demand for sport
Year of publication: |
2006
|
---|---|
Authors: | Benz, Men-Andri ; Brandes, Leif ; Franck, Egon |
Institutions: | Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät |
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