I'll try that, too : a field experiment in retailing on the effect of variety during display promotions
Year of publication: |
[2023]
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Authors: | Sachse, Mareike ; Oetzel, Sebastian ; Klapper, Daniel |
Publisher: |
[München] : Collaborative Research Center Transregio 190 |
Subject: | variety | retailing | in-store display | field experiment | Einzelhandel | Retail trade | Feldforschung | Field research | Experiment | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (circa 30 Seiten) Illustrationen |
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Series: | Discussion paper. - München : Collaborative Research Center Transregio 190, ZDB-ID 2881680-8. - Vol. no. 404 (June 28, 2023) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | hdl:10419/282096 [Handle] |
Classification: | M31 - Marketing ; C23 - Models with Panel Data ; C93 - Field Experiments ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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