"I love you more than my dog" : five decisions that drive extreme customer loyalty in good times and bad
Jeanne Bliss
| Year of publication: |
2009
|
|---|---|
| Authors: | Bliss, Jeanne |
| Publisher: |
New York, NY [u.a.] : Portfolio London : Turnaround [distributor] |
| Subject: | Marketing | Kundenbindung | Kundentreue | Customer loyalty. | Customer relations--Management. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 206 S. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-59184-295-8 ; 1-59184-295-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004946319