I'm in love with the bobo
Year of publication: |
2019
|
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Authors: | Moussa, Salim |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 6, p. 581-584
|
Subject: | brand love | emotion | relationship | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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