I Paid More Than You (Before)?! The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay
Year of publication: |
2016
|
---|---|
Authors: | Dou, Wenjing |
Other Persons: | Lu, Wei (contributor) ; Wang, Dian (contributor) ; Chen, Haipeng (Allan) (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Series: | Mays Business School Research Paper ; No. 2851063 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 11, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2851063 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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