I Read About It Online... - Web-based product reviews provide a wealth of information for marketers.
Year of publication: |
2003
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Authors: | Yang, Zhilin ; Peterson, Robin T. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 4, p. 26-32
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Saved in:
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