“I” versus “we”
Year of publication: |
2005
|
---|---|
Authors: | Laroche, Michel ; Kalamas, Maria ; Cleveland, Mark |
Other Persons: | Ford, John B. (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 22.2005, 3, p. 279-308
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service levels | Information control | Culture (sociology) | Individual behaviour | Collectivism | Airlines |
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