"I want this firm to be in good hands" : emotional pricing of resigning entrepreneurs
Year of publication: |
March 2016
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Authors: | Kammerlander, Nadine |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 34.2016, 2, p. 189-214
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Subject: | behavioral finance | emotional pricing | entrepreneurial exit | exit route | loss aversion | Emotion | Anlageverhalten | Behavioural finance | Unternehmensgründung | Business start-up | Preismanagement | Pricing strategy | Unternehmer | Entrepreneurs | Risikoaversion | Risk aversion | Entrepreneurship | Entrepreneurship approach |
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