"I want to be like you!" : the influence of role models on entrepreneurial intention
Year of publication: |
June 2018
|
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Authors: | Fellnhofer, Katharina ; Müller, Susan |
Published in: |
Journal of enterprising culture. - Singapore [u.a.] : World Scientific Publishing, ISSN 0218-5563, ZDB-ID 2225562-X. - Vol. 26.2018, 2, p. 113-153
|
Subject: | model | entrepreneurial intention | entrepreneurship education | entrepreneurial event model | theory of planned behavior | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Gründungsausbildung | Entrepreneurship education | Verbrauchereinstellung | Consumer attitudes | Motivation |
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