I want to remember : preference for visual intensity in sentimental purchases
Year of publication: |
2023
|
---|---|
Authors: | Huang, Jiexian ; Xu, Fei ; Jiang, Yuwei |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 7, p. 1361-1371
|
Subject: | color saturation | desire for memorability | memory | sensory marketing | sentimental purchases | sentimental value | visual intensity | Konsumentenverhalten | Consumer behaviour | Emotion | Visualisierung | Visualization | Wahrnehmung | Perception | Anlageverhalten | Behavioural finance |
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