I want to view it my way! : how viewer engagement shapes the value co-creation on sports live streaming platform
Year of publication: |
2024
|
---|---|
Authors: | Liu, Haoyu ; Chung, Leanne ; Tan, Kim Hua ; Peng, Bo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114331, p. 1-11
|
Subject: | Value co-creation | Engagement behaviour | Platform economy | Sports live streaming platforms |
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