I will get a reward, too : when disclosing the referrer reward increases referring
Minzhe Xu, Zhihao Yu, and Yanping Tu
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Minzhe ; Yu, Zhihao ; Tu, Yanping |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 355-370
|
| Subject: | communal relationship | customer referral | disclosure | social relationship marketing | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Unternehmenspublizität | Corporate disclosure | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221117113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233901