I won't touch money because it is dirty : examining customer's loyalty toward M-payment
Year of publication: |
2022
|
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Authors: | Goel, Pooja ; Garg, Aashish ; Sharma, Anuj ; Rana, Nripendra P. |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 5, p. 992-1016
|
Subject: | Loyalty | M-Payment | Perceived severity | Perceived susceptibility | SOR theory | TAM | Trust | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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