ICT and corporate image : the customer's perspective
Year of publication: |
2019
|
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Authors: | Winter, Susan J. ; Sharer, Elizabeth ; Rajagopalan, Hari K. ; Gaglio, Connie Marie |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 15.2019, 2, p. 22-43
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Subject: | Corporate Image | ICT | Institutionalism | Social Cognition | Symbolic Meaning | Informationstechnik | Information technology | Firmenimage | Corporate reputation | Kognition | Cognition | Öffentlichkeitsarbeit | Public relations |
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