Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Year of publication: |
2009
|
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Authors: | Belz, Frank ; Silvertant, Sandra ; Füller, Johann ; Probisch, Jasmin |
Institutions: | Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie (contributor) |
Publisher: |
Freising : Techn. Univ., Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie |
Subject: | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Deutschland | Germany | Produktinnovation | Wettbewerb | Verbraucherforschung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 88 S Ill., graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. S. 79 - 83 |
ISBN: | 978-3-938236-99-4 ; 3-938236-99-X |
Source: | ECONIS - Online Catalogue of the ZBW |
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