Identification of adopter categories for online banking in Turkey
Year of publication: |
2009
|
---|---|
Authors: | Kavak, Bahtişen ; Demirsoy, Canan |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 7/8, p. 1037-1051
|
Subject: | Electronic Banking | Electronic banking | Kundenanalyse | Customer analysis | Lebensstil | Lifestyle | Türkei | Turkey | 1997-2005 |
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