Identification of priority areas of improvement for small passenger car segment in Indian market
Year of publication: |
2023
|
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Authors: | Bera, Reema ; Maitra, Bhargab |
Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 27.2023, 2, p. 225-242
|
Subject: | Automobile Manufacturer | Consumer Satisfaction | Fuzzy C-means Clustering Algorithm | Revised Importance-Performance Analysis | Small Passenger Car | KMU | SME | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market | Indien | India | Kundenzufriedenheit | Customer satisfaction | Fuzzy-Set-Theorie | Fuzzy sets |
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