Identification of the similarities and differences of logistics controller, manager and specialist

Purpose: The purpose of this paper is to demonstrate the similarities and differences of occupational identity among logistics managers, controllers and specialists. Design/methodology/approach: After a thorough review of the literature, the authors opted for desk research and content analysis of job advertisements for these three occupations as the major research method, focusing on a sample of 60 Polish and German advertisements. Findings: The analysis of these data confirmed that the three occupations have their own identity (although there is a certain closeness between controllers and managers), but, from a holistic perspective of logistics management considering current trends in logistics, these three occupations should be integrated as a whole. Originality/value: This has been the first paper comparing ads focused on logistics professionals in two relevant European economies in terms of logistics development: Poland and Germany.