Identification of the effects on customer retention through involving customers into development processes of business-to-business goods
Michael W. Preikschas
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Preikschas, Michael W. |
| Publisher: |
Aalen, Württ : Hochschule Aalen Technik und Wirtschaft, Institut für Produktentwicklung |
| Subject: | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Kundenbindung | Customer retention | Förderanlagenbau | Conveyor industry | Kran | Crane | EU-Staaten | EU countries |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 217 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Middlesbrough, Teesside Univ., Thesis, 2013 |
| ISBN: | 978-3-943294-03-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351237