Identifiying buyers of a major automotive innovation
Laurence P. Feldman and Gary M. Armstrong
| Year of publication: |
1975
|
|---|---|
| Authors: | Feldman, Laurence P. ; Armstrong, Gary M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 1, p. 47-53
|
| Subject: | Marktforschung | Kraftfahrzeugmarkt | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002141779