Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision
Year of publication: |
2006
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Authors: | Chen, Junsong ; Paliwoda, Stan |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 15.2006, 3, p. 51-72
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Saved in:
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