Identifying consumer consideration set at the purchase time from aggregate purchase data in online retailing
Year of publication: |
2012
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Authors: | Gu, Bin ; Konana, Prabhudev ; Chen, Hsuan-Wei Michelle |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 53.2012, 3, p. 625-634
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