Identifying consumer heterogeneity in unobserved categories
Year of publication: |
2012
|
---|---|
Authors: | Blanchard, Simon J. ; DeSarbo, Wayne ; Atalay, A. Selin ; Harmancioglu, Nukhet |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 177-194
|
Subject: | Sportmarketing | Sports marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | USA | United States |
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