Identifying current themes and important future research directions in the field of consumer animosity
Year of publication: |
2024
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Authors: | Davlembayeva, Dinara ; Marikyan, Davit ; Slade, Emma L. |
Published in: |
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-53286-3. - 2024, p. 42-55
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Subject: | Consumer animosity | Consumer behaviour | International marketing | Systematic literature review | Konsumentenverhalten | Bibliometrie | Bibliometrics | Herkunftsbezeichnung | Designation of origin | Internationales Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-53286-3_5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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