Identifying customer needs from user-generated content
Artem Timoshenko, John R. Hauser
| Year of publication: |
2019
|
|---|---|
| Authors: | Timoshenko, Artem ; Hauser, John R. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 1, p. 1-20
|
| Subject: | customer needs | online reviews | machine learning | voice of the customer | user-generated content | market research | text mining | deep learning | natural language processing | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Kundenintegration | Customer integration | Social Web | Social web | Text | Content Management | Content management | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999542