Identifying customer needs through knowledge sharing in inter-firm relationships
Waheed Akbar Bhatti
| Year of publication: |
2018
|
|---|---|
| Authors: | Bhatti, Waheed Akbar |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 5, p. 604-616
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| Subject: | knowledge sharing | relationship learning | customer needs | value creation | MNE | Wissenstransfer | Knowledge transfer | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Wissensmanagement | Knowledge management | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1405511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979186