Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Year of publication: |
2017
|
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Authors: | Berraies, Sarra ; Yahia, Karim Ben ; Hannachi, Mariem |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 6, p. 1018-1038
|
Subject: | E-satisfaction | E-loyalty | Mobile banking | E-trust | Perceived values | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
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